The cornerstone of any successful business is a reliable and effective communication system. Before the advent of the internet, telephony was the predominant means of communication. Traditional phone systems connected multiple phone extensions, linking them to public phone networks via ISDN lines or PSTN (Public Switched Telephone Network).
Today, cloud-based solutions, also known as VoIP (Voice over Internet Protocol), have become highly popular. However, it comes with unique perks that determine the extent of its suitability for your business model. Read on to see how both options compare and how to decide on the one that’s right for you.
Connectivity and integration
Traditional phone systems are integrated into public networks that use PSTN or ISDN (Integrated Services Digital Network) to place calls.
With cloud-based telephone systems, the calls aren’t routed through traditional networks but through third-party-hosted internet systems. This means there is no need for telephones, as basically any device with internet connectivity, such as a computer, can be used for voice communication.
The cost of setting up telephone landlines is relatively high. With additional functionalities like call queuing, call recording, and call transfer, you must install an on-premise Private Branch Exchange (PBX) and pay extra maintenance fees. On the other hand, cloud-based communication services are less expensive to set up and maintain.
Depending on the size of your business, scalability may be a priority when choosing the ideal telecommunication solutions. Cloud-based systems allow easy and quick deletion and adding agent extensions via the software. On the other hand, this process takes a lot of time and is twice as complex in traditional telephony.
Cloud-based systems offer better flexibility in terms of customer service features. These functionalities enable your employees to do their jobs more quickly and efficiently. With features like intelligent call routing, voicemail, and multi-level IVR, cloud-based communications offer much more than traditional phone systems, allowing you to manage your clientele better.
Regarding reliability, cloud-based and traditional communication services rely heavily on existing digital infrastructure.
Cloud-based phone services rely on consistent and stable internet connections. If your internet connectivity is unreliable, upgrade your package before using a cloud-based solution.
With traditional phone systems, a single system fault can bring down the entire network, with your business held to ransom until manual resolution by an IT team is effected. While both options require excellent infrastructure, maintenance is more intensive with traditional telephony than with cloud-based services.
Choose the best telecommunications solution to grow your business
The best telecommunications solutions for your business leverage the best of modern VoIP technology and cloud-based services to help you deliver quality services to your client and keep up with your evolving business demands.
At ClarkTel Telecommunications, we have a wide range of cutting-edge software-based solutions to help take your business to the next level. Contact us today to learn more.