In this comprehensive guide, you'll find:
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The main reasons why legitimate numbers are labeled as spam
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Step-by-step instructions for clearing these labels yourself
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A detailed FAQ and direct contact list for each carrier
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How Clarktel can handle the entire resolution process for you, risk-free
1. Why Does a Legitimate Number Get Tagged as Spam?
Here’s what triggers the spam labels—and the outcomes you can expect:
Caller-ID Spoofing
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What Happens: Scammers disguise their robocalls using legitimate numbers.
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Outcome: Your legitimate calls inherit negative scores from spoofed activity.
Dialing Patterns
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What Happens: Frequent short-duration calls, hang-ups, or high call abandon rates trigger analytics suspicion.
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Outcome: Analytics algorithms penalize your number, even with correct “A-level” STIR/SHAKEN attestation.
Consumer Complaints
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Even a small number of complaints made through spam-report buttons can flag your number.
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Outcome: Your number receives a negative label within hours.
Positive Note: Spam labels are reversible. By registering your numbers properly, ensuring correct STIR/SHAKEN certification, and maintaining appropriate calling behaviors, most businesses can reclaim their positive caller-ID status in just days.
2. DIY Guide: Five Detailed Steps to Restore Your Caller-ID Reputation
Step 1: Document the Issue
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Immediately request screenshots or photos from customers seeing the spam warning. Clearly note the label shown and the carrier displaying it.
Step 2: Verify Your Call Routing Setup
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Confirm your phone system trunks transmit an “A-level” STIR/SHAKEN attestation (the highest level of caller-ID authenticity).
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If you're uncertain about your attestation level, cloud-phone customers should open a ticket with Clarktel support.
Step 3: Register Your Number with Free Caller Registry
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Visit freecallerregistry.com.
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Easily upload your affected phone numbers via CSV file or paste them individually into the provided fields.
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Typical Result: Spam warnings typically vanish within 24 to 72 hours post-registration.
Step 4: Escalate to the Specific Carrier (if necessary)
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If the spam label persists after initial registration, use the FAQ carrier directory provided below.
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Provide details such as the screenshot, call type, daily volume, and business purpose of your calls.
Step 5: Regular Monitoring & Improved Dialing Practices
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Conduct daily test calls over two weeks to ensure the issue remains resolved.
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Aim to keep call abandonment rates below 3%.
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Strictly adhere to consumer opt-outs and consent rules to prevent future spam labeling.
3. Detailed FAQ & Carrier Contact Directory for Spam Label Disputes
Here is exactly how to dispute a spam label with major carriers, along with their response timelines:
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4. Direct Registration with Analytics Providers
You can proactively register directly with analytics vendors to prevent future issues:
First Orion
Traffic review and direct listing
Free Caller Registry
Covers First Orion, Hiya, TNS www.freecallerregistry.com
Hiya
Caller-ID name and spam management
Neustar/TransUnion
Caller Identification including CNAM, LIDB and Fraud/Validation
Monday – Friday 8 a.m. – 8 p.m. Eastern Time.
After hours On-Call Support paging
Email Support
TransUnion Support Portal
1-844-638-7778
(option 1)
RoboKiller
Opt-out from block lists
Email partners@robokiller.com or visit robokiller.com
TNS
Spam traffic reconciliation
Choose:
I am providing feedback about:
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My Business or Enterprise Phone Number
My feedback is regarding:
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My business makes legitimate calls and is not violating any consumer protection laws or other rules.
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My business number was blocked
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My business number was mislabeled as spam