4 Winning User Experience Improvement Strategies for Telecommunication Companies

The recent global pandemic has had a great impact on world affairs. Administrations have had to reconsider priorities and change their outlook in all facets of human industry.


The telecommunications industry now faces new challenges regarding connectivity. With the shift from physical to remote working, there’s been renewed drive to provide solutions to keep corporations, businesses and individuals connected and virtually productive.


Today, there is increased demand for quality user experience, brief wait times, personalized and alternate communications systems, and infrastructure.



As a leading telecoms expert, ClarkTel is well-placed to provide solutions regarding user experience. Below are four highly recommended strategies.


  1. Understand what customers want

The type of services on demand by consumers has altered greatly from pre-pandemic times.


Now, connectivity is a real-time necessity. As the latest innovations have brought marked changes, so has the need to achieve business accessibility and better virtual collaborations.


For example, means of connectivity like SMS, VoIP, mobile chats, and more are in high demand as consumers seek faster solutions and resolutions to problems.


Thus, telecom companies that fail to adapt to this trend will fail to compete in the industry adequately. And with the global telecommunications market predicted to grow by a CAGR of 1.5% between 2021 and 2027, the consequences are even more damning for companies that fail to adapt.


As such, telecommunications providers must align their customer engagement marketing and strategy to align with external demands.


  1. Adopt integration strategies

A fine example of an integration strategy is the “click-to-call” function. This kind of integration from a third-party telecoms solutions provider is facilitated with an Open API. Such synchronization is handy for companies that then incorporate the integrations with various plugins.


Integration strategies for work optimization, component interoperability, and collaborations will help corporate customers enjoy better experiences with the product.


For instance, with the Univerge SV9000 series and other solutions, office and IT workers are provided highly customizable communication solutions to boost productivity and streamline information and data delivery.


  1. Fostering CaaS

CaaS stands for connectivity-as-a-service and differs greatly from physical network management.


Prior to now, the norm was for telecom providers to share network administration burdens with customers. This trend was fraught with difficulty for reasons like high maintenance costs and lack of sufficient technical know-how on the part of the customers.


Today telecom services can be provided as software cloud deployments that provide secure, customizable, and reliable connectivity for different businesses.


CaaS deployments are specially designed to meet user and customer requirements while providing the best connectivity technologies.


  1. Value customer feedback

As a telecommunications company, your services are tailored to your customer's preferences. As a result, their opinions are vital to improving your product.


For startups looking to grow, the chances are that the first versions of the software will leave initial clients disappointed with the user experience. This initial negative feedback should serve as a springboard for further innovations.


Make a habit of getting feedback from your users, and you’ll be able to identify the points better to improve on. You’ll minimize customer churn, with the feedback helping you design predictive algorithm models to identify the most likely users to stop using the service.


Once you have identified them, tailoring your marketing campaign and strategies to boost customer retention will be a simple matter.


ClarkTel telecommunications exists to provide easy-to-deploy solutions to a wide range of clients. Let’s help you scale today.